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Like Uber, But For Cremations
Alex Kruger | Guardian | 7th May 2021 | U
Repentant first person story from a recovering startup founder. The company brought digital slickness to the difficult days after a death — arranging cremations and cancelling subscriptions from one handy app. Turning bereavement into a sales opportunity came at a personal cost, however. He became an emotional chameleon, a "merchant of death", who could lie for profit (1,949 words)
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